Cross-Cultural Business Behavior

Business behaviorin markets around the world is constantly evolving, impelled by generational shifts,improvements in educationand (especially) increasing exposure to the world marketplace. That is whyall 43 Negotiator Profiles have been thoroughly updated,with new cases and fresh examples added. In addition, international managers' challenges have changed too.Just a few years ago managers around the worldweremainlyinterested in how to communicate and negotiate with overseas partners.Butthey now find that their toughest challengesarehow to manage overseas subsidiaries, strategic alliances and international partnerships. To reflect these new realities the book's time-testedframework for understanding cross-cultural negotiating behavior has been expandedto includea wide varietyof practical pointers on managing in today's global marketplace.

• Kategori: Bøger
• GTIN: 9788763002387